BOYS IN BURGUNDY

Young man in black and white athletic wear sitting on a blue park bench at an outdoor recreational area, with a colorful mural on a brick building in the background, a black Adidas duffle bag beside him, and a colorful soccer ball under his foot.

For the first time in it’s history, the Colorado Rapids donned a full burgundy home kit. This burgundy kit would be accompanied by a distinct new pattern on the jersey and also in the community. A shifting focus on giving back, this time, through increasing access to youth soccer. The project consisted of two full videos with teasers that led up to the release.

Community Connection Explainer

Full Jersey Release

PHOTOGRAPHY

  • A coach or trainer giving instructions to a youth soccer team on a field at night.
  • Group of people standing in a circle, looking down at the camera positioned on the ground, against a cloudy sky.
  • A young man sitting on a blue park bench with a black Adidas bag next to him on the bench, wearing a black hoodie, black Adidas pants, a black and white windbreaker, and white Adidas sneakers with black stripes. He is outdoors in a city park with a colorful mural on a brick building behind him, and a soccer ball with a vibrant, geometric pattern under his right foot.
  • A young man with light skin and blond hair looking directly at the camera, wearing a maroon soccer jersey with white accents and the Colorado Rapids logo.
  • Group of six young people on an outdoor basketball court, some sitting and some standing, during a filming or photoshoot session.
  • Two boys stand together on a basketball court. They are wearing matching maroon and black sports jerseys with a crest and 'uchealth' logo. A colorful mural is visible in the background.